Hancock sunglasses by Covalent Image: Covalent

From the basic phases to the storage room Covalently AirCarbon material from Huntington Beach, California Newlight Technologies can now be traced along the supply chain IBM Blockchain. This new offering allows consumers who purchase Covalent branded AirCarbon products to use IBM Blockchain on IBM LinuxONE to track the goods’ carbon footprint. This partnership is in line with the foundations of the more sustainable AirCarbon, an alternative biomaterial made from fibers, plastics and leather that is produced by microorganisms. Carbon Trust has certified AirCarbon as CO2 negative due to its production process, which is based on renewable energy.

“Our goal was to give people the information they need to decide what impact they want to make,” said Mark Herrema, Newlight’s chief executive officer. “With the IBM Blockchain and LinuxONE technology, we can now not only display the steps involved in manufacturing each Covalent product, but also the environmental impact of each product. This is important to us because it helps make the unique path that led to the development of this product tangible. “

The announcement follows the publication of the IBM study “Meet the 2020 Consumer Driving Change: Why Brands Must Deliver Ubiquity, Agility and Sustainability,” which found that 57 percent of consumers surveyed would change their shopping habits to protect the environment . One of the most important aspects of purchasing environmentally sound products is the ability of consumers to trace the origin of the items and the materials they are made with along the supply chain. AirCarbon products contain a unique 12-digit identifier that is printed on each piece. Buyers can enter the number on the Covalent website and get a clear picture of how the product was created.

“Blockchain’s ability to foster trust gives Covalent customers a better understanding of how their products were made,” said Alistair Rennie, general manager of IBM Blockchain. “In return, Covalent can create a better customer experience and a better opportunity for consumers to understand how their choices affect the environment. This is another great example of how blockchain supports our mission to use technology forever. “