Australian Buy Now, Pay Later (BNPL) company Zip Co Ltd aims to provide users with the ability to trade cryptocurrencies, co-founder Peter Gray said Thursday, as established players in the industry are testing newer businesses to fuel growth.

As the United States continues to grow in the fourth quarter and the country will soon become the largest market by volume, Zip said it will likely roll out the new service there and in Australia in the next 12 months.

Gray said that trading crypto using Zip digital wallets was one of the most requested new product features from users, but did not provide any further details on how the trade worked.

The company is vying to team up with bigger rivals Afterpay and Klarna, who are expanding into more countries and planning new offerings as the BNPL sector attracts award-winning names like PayPal and supposedly Apple.

As competition intensified, Afterpay announced earlier this month that it would be launching a banking app in October.

The onslaught of big players shows the popularity the sector gained during the pandemic as young buyers sought easier access to credit.

“We know our younger generation of customers are looking for additional products and services that are relevant to them,” Gray told Reuters.

He said a wider range of products like budgeting tools for Zip users would likely be launched in Australia first as the market matures and around 30 percent of adults have a BNPL account.

As Zip continues to expand globally, with deals for businesses in Europe and the Middle East, the company said its U.S. unit Quadpay will be renamed Zip to consolidate the brand under one name.

Zip’s shares fell 7 percent, however, as volume and revenue more than doubled in the fourth quarter, but fell short of some analysts’ expectations.

The group’s transaction volume reached A $ 1.76 billion ($ 1.29 billion) in the June quarter, falling short of UBS and RBC Capital Markets estimates, even though the US entity quadrupled in size. ($ 1 = 1.3600 Australian dollars)